☑️Criteria for contributors

Criteria for contributors

Example target list: Target Web3 Brands & Companies

The aim would be to build out a Forbes 30 under 30 approach to the best marketers in the space, and to qualify the contributors would need to contribute towards the book in the form of a 2 hour interview, and a unique value add/playbook/presentation.

The range of contributors could be far and wide, but here are some example areas we could choose from:

Expertise

• Community Building: Contributors who specialize in building and nurturing engaged communities in the web3 space.

• Token Incentives: Experts who have successfully implemented token-based incentive systems to drive user behavior.

• DAOs: Contributors with experience in leveraging decentralized autonomous organizations for marketing efforts.

• NFTs: Experts in utilizing non-fungible tokens for unique digital marketing opportunities.

• On-Chain Analytics: Contributors who leverage public blockchain data for marketing insights and decision-making.

• Metaverse Marketing: Experts who explore marketing opportunities in virtual worlds and digital realities.

• Web3 Privacy: Contributors who understand the delicate balance between on-chain data analysis and user privacy.

• Future Trends: Thought leaders who can provide insights into emerging trends and technologies in the web3 space and their impact on marketing strategies.

1. Vertical

• Finance and Fintech: Contributors with expertise in marketing web3 products and services in the financial sector.

• Gaming and NFTs: Experts who have successfully marketed gaming platforms, play-to-earn games, and NFT marketplaces.

• Art and Creative Industries: Contributors who understand the marketing dynamics of digital art, collectibles, and creative platforms.

• DeFi and Cryptocurrency: Experts in marketing decentralized finance protocols, cryptocurrency exchanges, and related products.

• Social Impact: Contributors who have marketed web3 solutions focused on social good and positive impact.

• E-commerce and Retail: Experts in applying web3 marketing strategies to e-commerce platforms and retail businesses.

1. Geographic Focus:

• Global Experts: Contributors with a worldwide perspective and experience in web3 marketing across different regions.

• Regional Specialists: Experts who focus on specific geographic areas or markets and understand the nuances of local marketing approaches.

1. Company Size:

• Startups: Contributors from startups and early-stage companies who have implemented innovative web3 marketing strategies with limited resources.

• Established Enterprises: Experts from larger organizations who can provide insights into scaling web3 marketing efforts and navigating regulatory environments.

1. Skill Sets:

• Growth Hackers: Contributors with expertise in growth hacking techniques and strategies specific to the web3 ecosystem.

• Data Analysts: Experts who specialize in leveraging data analytics and metrics for web3 marketing optimization.

• Content Marketers: Contributors who excel in creating compelling content and storytelling in the web3 space.

Influencers and Thought Leaders: Well-known individuals with a significant following who have made an impact in the web3 marketing community.